SamHooks vs SAM.gov saved searches

Honest take first: if you are a human who wants email alerts, use SAM.gov's free saved searches and pay no one. They're built in, they're free, and email is the right delivery for eyeballs.

SAM.gov saved searchesSamHooks
PriceFree$19/mo
ConsumerHumans reading emailCode parsing JSON/XML
Structured payloadNo — email proseJSON with published schema + stable IDs
AuthenticityHMAC-SHA256 signature per delivery
Change semanticsNew-result notificationsField-level diffs: new / changed / cancelled / awarded
Failure visibilityDelivery log, retries, status page

The test: who reads the notification? A person → SAM.gov, free. A parser, CRM, queue, or spreadsheet-loader → SamHooks quickstart. Building the machine path yourself instead? Read the DIY comparison.